Before we get into the strategy and the “how” of Facebook ads, let me briefly tell you about the "what" and the “why."

So now that you know what a Facebook Ad looks like, why it's superior to any other form of advertising, and how the Audience Targeting works (read previous blog post here), let’s go a bit deeper into the advertising campaigns that we run for our ad clients...

Okay, so you've brainstormed a great special offer and you made a catchy Facebook ad that will grab people's attention. Those that resonate with your ad will click on it. What's next? What happens when someone clicks on your Facebook ad?